How To Improve Your Search Rankings
There are hundreds if not thousands of search engines available on the world wide web. Each of these has it's own alogorithm for ranking web pages. The good news is that there are in fact only 3 search engines worth worrying about Google, Yahoo and Bing (formerly Live Search). The even better news for the budding website owner is that ranking for each of these 3 search engines involves only 2 major elements. The first element is to have unique, valuable content. The second element is to have a number of valuable links pointing at your unique content. The Search Visible website is all about helping you get both of these for the best price possible.
Content Is King - Links Let You Rule
A Lesson In Content
Unique content, it's only 2 words but it's 2 words that can spread fear into the minds of even the most
experienced webmasters. When you've been online long enough you'll eventually realise that the search engines tend to rank the same
types of pages over and over near the top. What do these pages have in common? For the most part they contain between 400 and 700 words in a well formed and informative article. Sometimes they can be much longer but very seldom are they shorter.
Why Content Length Matters?
Have you ever heard of a duplicate content penalty/filter? It's a term that gets bounded around to explain the reason why the search engines will only rank one copy of content. Here's the thing though, the penalty IS REAL but it only tends to affect pages within your own website. So in other words if 2 webmasters published almost (or for that matter totally) identical articles on their different websites then they would probably both rank. The thing is though that if you were to publish a short article (say 150 words) on your own webiste it may never ever rank, even if it's totally unique. The reason is that every single website on the web have common elements, menus, headers, footers etc. Each of these count towards the duplicate content penalty - in other words if your written content on each page isn't long enough then the search engines can't distinguish it from your other pages and that means no indexing and no ranking.
No matter what the subject there is only so much as individuals we can write. After that we start to repeat ourself. The search engines require fresh content on a regular basis, this is the other thing that the top ranked websites have in common - they are updated frequently. Fortunately Search Visible can help you find fantastic sources of great unique content for your website.
Why Links Matter
Have you seen those paid search engine submission services? You don't need them! The search engines find
new content on the world wide web by following links. If what they come across looks new they index the content and include it in the
search results. If there are also a number of other links pointing at that content then they reason that it must be quite an important resource and this is affected in the contents ranking. Of course it's a little bit more complicated
than that (relevancy and the importance of the linking page being just 2 factors) but this is how it works. As you can see all it takes
is ONE LINK from a page that is already indexed to have your new content included in the search results.
So The More Links The Better?
I'm afraid not. Not all links are born equal. In order to rank well you need links from pages relevant yours, that have link text that is relevant to what you want to rank for and for that link to come from a page which is itself highly regarded by the search engines. Even worse the search engines would prefer it if that link is inlcuded in the content of the page that is linking to you and not some sort of obvious menu or links section.
The problem here is obvious. You need highly relevant one way links from respected web pages. There are plenty of companies (and not big ones at that) who spend thousands of dollars a month on employing people solely to source links for their websites. Search Visible can help, we can point you in the right direction of services that will get you the links you need, links that count!